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What’s the Difference: ITVX vs ITV Hub Streaming Service



If you’re in the UK and watch TV regularly, you’ve probably come across the terms ‘ITVX’ and ‘ITV Hub’. But what exactly is the difference between these two? In this blog post, we will explore the key differences between ITVX and ITV Hub services. From content to price and more, read on to find out everything you need to know about these two popular TV streaming platforms from the UK.

What is ITVX?

Image credit: ITV

ITVX is a video streaming service coming from the United Kingdom. Starting on November 17, 2022, the service was made available to the public, with the formal launch date set for December 8. 

More original content will be available on ITVX than on ITV Hub, bringing ITV’s digital offering in line with that of the BBC and Channel Four. The Chase and Hell’s Kitchen, for example, will each have their own virtual linear channel thanks to ITVX’s access to BritBox and a few FAST channels.

Before 2015, the ITVX service was referred to as “ITV Player.” The ITV app and website (formerly known as ITV Player) were rebranded as the ITV Hub on November 23, 2015. There are at least 30 million subscribers signed up for the program as of August 2021.

What is ITV Hub?

Image credit: ITV

The ITV Hub is the home of ITV on demand and live TV. It’s your place to stream box sets, catch up on the latest dramas and reality shows and get exclusive behind the scenes access to your favorite shows.

You can watch the ITV Hub on your computer, mobile phone, tablet, smart TV, games console or via our app. You can also find us on Freeview, Sky, Virgin Media and BT TV.

If you’re a UKTV Play customer, you’ll still be able to login and watch all your favorite shows on demand. But if you’re not a UKTV Play customer, don’t worry – you can still watch some of our most popular programmes live or on demand through the ITV Hub. Just head to to get started.

ITVX vs ITV Hub – What’s The Differences Between the Two Streaming Service from the UK

There are two main types of ITV services: ITVX and ITV Hub. Both offer a variety of content, but there are some key differences between the two.

ITVX is a paid subscription service that offers exclusive live and on-demand content, as well as access to a range of third-party apps. It’s available on a range of devices, including smart TVs, set-top boxes, mobile phones and tablets.

Screenshot: Windows Dispatch

ITV Hub is a free service that offers live streaming of ITV channels, as well as on-demand catch-up TV. It’s available on a range of devices, including computers, laptops, mobile phones and tablets.

So, what’s the difference? Here’s a quick rundown:


  • Exclusive live and on-demand content
  • Access to third-party apps
  • Available on a range of devices

ITV Hub:

  • Live streaming of ITV channels
  • On-demand catch-up TV
  • Available on a range of devices

How to Get the Most Out of Either Service

When it comes to streaming British TV, there are two main options: ITVX and ITV Hub. Both sites and services offer a variety of content, but which is right for you?

Here’s a quick guide to help you decide:

If you’re looking for:

  • A wide selection of channels: Choose ITV Hub. It offers over 60 live channels, including all the major UK networks.
  • On-demand TV shows and movies: Pick ITVX. It has a huge library of on-demand content, including many exclusive titles.
  • Sports coverage: Again, go with ITV Hub. It has live streams of all the biggest sports events, plus highlights and analysis shows.
  • News and current affairs: This one is a tie – both sites offer excellent news coverage.

So there you have it! Whether you want live TV or on-demand content, either site will give you plenty to watch. Just pick the one that best suits your needs.



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