Online tracking is common among advertisers as it gives them the idea whether or not their ads are effective to users. By tracking your online activities, they will know your interests while at the same time gauge the kinds of advertisements they will show you. This makes their actions more targeted to your needs, which makes you more likely to respond.
Now, one of the best ways for ads to track you and gather more information from you is through cookies. These data can be from the website, which you have permitted them to gather and store, as well as from other domains. These cookies have your online activities such as your searches, where you frequently visit and more.
While it may seem normal for ad companies to have your data for advertisement purposes, not a lot of people are happy about it. Access to their information without their permission invades their privacy and must not be allowed.
What is Privacy-Preserving Attribution Tool on Mozilla Firefox Browsers?
Mozilla has released a privacy-preserving attribution ad measurement feature for Firefox browser in its build 128 to prevent advertisers from having direct access to your activities. The said security tool is turned on by default on your web browsers.
However, Firefox does not completely block advertisers. It only creates a mediation between them and the users. Prior to getting access to users’ online activities, advertisers need to ask Firefox first. Then, Firefox will create a summary of all users activity while encrypting these information and send them to the ad companies.
It may seem great, but what if you do not want your data to be sent to advertisers? All you have to do is disable the feature.
Steps to Disable Privacy-Preserving Ad Measurement Ad Tracking Tool on Firefox
To start, launch the Settings menu of your Firefox browser. Head over to Privacy & Security and look for the Allow websites to perform privacy-preserving ad measurement options. Uncheck the box to disable it.
Other Ways to Turn Off Tracking on Firefox
Aside from turning off the privacy-preserving ad tracking tool on Firefox browser app, you can also clear your browsing history and cookies as well as block third-party cookies.
To clear your browsing history and cookies, head over to the Settings menu. Select Privacy and Security. Navigate to the Cookies and Site Data and select Clear Data. Set Everything next to the When option. Now, check the box next to Temporary cached files and pages. Click the Clear button.
To block third-party cookies, launch Privacy & Security on Firefox settings. Go to Third-party cookies and select Block third-party cookies.
In Conclusion
Keep your online privacy in check and make sure no one is tracking your activities without your permission.
